William is a Director and on the business advisory board of Rostrum Medical. Will has extensive experience that spans market development and commercialization in the anesthesia and pharmaceutical markets. Former CEO and owner of Vitaid Ltd (Acquired by the LMA Company Ltd./Teleflex – Oct.2012). In addition, he was a contributor to the successful commercialization and distribution in Canada/USA for the GlideScope® Video Laryngoscope and other breakthrough medical devices in the anesthesiology and emergency medicine markets.