The mission of Rostrum Medical is to develop and refine new and useful links between medical and biomedical engineering with innovative products that enhance patient care.

Rostrum Medical commenced its operation in January 2009, with a focus on providing medical practitioners with new and useful solutions to everyday challenges experienced in the healthcare industry. Our team of leading clinicians, combined with our engineering and business expertise, allows us to deliver leading edge solutions to problematic uncertainties in modern day practice.

Our management team benefits from over 30 years of managerial experience, product development experience and success in the medical device industry. Backed by an engineering team with a history of commercial success and a Medical Advisory Board consisting of practising and forward thinking clinicians from all points of the globe, Rostrum Medical delivers value through innovative thinking, quality products, and kept promises.

Board of Directors

Awni Ayoubi, P.Eng – President & CEO

Awni is Rostrum’s President/CEO; VQm^® Co-Founder and Co-Developer; Association of P.Eng's of BC and Ontario. He has over twenty-five years of experience in engineering, management and product/business development. He was the Principal Co-Founder and Co-Developer of Saturn Biomedical and the GlideScope^® Video Laryngoscope (Acquired by Verathon – January 2006) and other successful ventures.

William Stewart, B.Sc.

William is a Director and on the business advisory board of Rostrum Medical. Will has extensive experience that spans market development and commercialization in the anesthesia and pharmaceutical markets. Former CEO and owner of Vitaid Ltd (Acquired by the LMA Company Ltd./Teleflex – Oct.2012). In addition, he was a contributor to the successful commercialization and distribution in Canada/USA for the GlideScope^® Video Laryngoscope and other breakthrough medical devices in the anesthesiology and emergency medicine markets.

Dr. Georg Brady

Georg is the CEO of C. Brady GesMBH & Co KG in Vienna, Austria. He Completed his medical studies at Vienna University and qualified for government licenses to run the pharmaceutical & medical devices divisions of C. Brady since 1995.

Lihua (Gary) Yang, Exec. Director

Partner at Yonghua Capital. Graduated from Tsinghua University with LL.B. and LL.M. degrees. Experience in legal consulting and investment management, managed enterprises in various sectors, including industrial manufacturing, modern services, TMT and medical. Member of the Investment Decision Committee of Yonghua Capital, Mr. Yang’s capital team has assisted in over 40 companies to achieve successful IPOs on domestic and international stock exchanges.

The portfolio companies that Lihua Yang has invested include: Focus Technology Co., Ltd., Hangzhou Tigermed Consulting Co., Ltd., Shanghai Dajun Technologies Inc., Pitango Venture Capital, Wison Group, Wasu Media Holding Stock Co., Ltd., Fundant (Changzhou) Advanced Metal Technologies Co., Ltd., Changsha DIAT New Material Sci. & Tech. Co., Ltd., Shanghai Xuerong Biotechnology Co., Ltd., Orient Gene Medical, Kenitic Medical, Tomato Arts.,etc.

Management Team

Awni Ayoubi, P.Eng – President & CEO

Awni is Rostrum’s President/CEO; VQm^® Co-Founder and Co-Developer

Donald Park – Vice President

Donald Park oversees the strategic direction, product commercialization and operations. Donald Park’s background in medical and dental industries involved business strategy, business development and product development includes experience with implants, materials, new technologies, and operations. He worked on strategic partnerships while at Biomet Inc., Biomet 3i and DenMat Holdings with global organizations, including Align Technology, 3M ESPE, Sirona GmbH, 3Shape A/S and others.

Nathan Ayoubi, BSc, MCPM – Director, Projects and Products

Completed his studies at UBC in Sciences and UVIC in Project Management. Co-Developer of the VQm and has been with Rostrum since its inception. Closely involved with the Medical Advisory Board and clinicians globally focusing on the clinical validation efforts with Rostrum’s Clinical Specialists. Focuses on technical development, managing engineering-medical links and overseeing the successful ISO 13485 certification & regulatory approvals.

James Garry, PhD – Deputy Director of R&D

James directs the development of novel devices and processes for Rostrum Medical. He has a background in applied aerospace sciences and was instrumental in the design and calibration of sensors on a handful of planetary spacecraft for NASA and ESA. He is a member of a technical ASTM committee and has held the title of 'chartered physicist' since 2008.

Willem Atsma, PhD., Director, Engineering

Willem obtained his undergraduate degree in the Netherlands, Masters of Sc.in E.E. and a PhD in Mech. engineering in Canada with a focus on biomedical engineering applications. Over 10 years' experience as engineer and scientist and publisher of technical papers and patents in medical devices; Systems Engineer & Q.A. Manager, Embedded developer for medical device development at Traumis Surgical Systems of Vancouver and R&D Consultant for Tanglebridge & Research Scientist at Victhom Human Bionics, Quebec.

Nicolas Christofi, MD – Clinical Specialist

Nico analyzes clinical applications of Rostrum's products, provides input to the Medical Advisory Board with respect to Rostrum's overall clinical direction, and oversees overall development and evaluation of product clinical testing.
His background includes technological applications in international and global health. Nico received his medical degree summa cum laude from the First Faculty of Medicine at Charles University, Prague.

Fouad Halwani, MSc – Development Consultant

Fouad is the principal developer of the VQm System. He provides continual support in the development efforts of the VQm System.

Dr. (Prof) Richard Cooper M.D., FRCP(C)

Consultant Anesthesiologist Professor, Anesthesiology, University Health Network and Mt. Sinai Hospital; Professor, Faculty of Medicine at University of Toronto, Department of Anesthesia Immediate Past President-Society for Airway Management, Director of the Anesthesia Advanced Airway Fellowship

Dr. (Prof) Bernard Cholley M.D., PhD

Service d’Anesthésie-Réanimation, Hôpital Européen Georges Pompidou Paris.

Dr. (Prof) Neal Fleming, MD., PhD

Department of Anesthesiology and Pain Medicine UC Davis School of Medicine, Sacramento, California

Dr. (Prof) med. Michael Hiesmayr

Professor and Head; Division of Cardiac – Thoracic – Vascular Anesthesia and Intensive Care. Anesthesia, Allgemeines Krankenhaus der Stadt Wien (AKH), Vienna, Austria

General Advisory Medical

Dr. Prof. Michael Frass – Medical Advisory Board

Dr. Prof. Michael Frass is a member of Rostrum’s Medical Advisory Board for the innovative VQm System. Dr. Frass is with the Department of Internal Medicine and Internal Intensive Care Medicine at the Medical University Hospital in Vienna, Austria. In addition, he holds a diploma in both Homeopathy and Additive Cancer Treatment from the Austrian Medical Association.

Dr. Arthur Willms, MD – Medical Advisory Board

Dr. Arthur Willms is a member of Rostrum’s Medical Advisory Board for the innovative VQm System. Dr. Willms is the current Chief of General Practice at Surrey Memorial Hospital British Columbia, Canada and has taught for the UBC Family Practice Undergraduate program since 2006. He is also the lead physician at the Jimmy Pattison Outpatient and Surgical centre.

The VQm System is comprised of the VQm Enthalpy Monitor (VQm Monitor) and the VQm Core Module (VQm Core).

VQm Enthalpy Monitor

The VQm Monitor, which provides a display and user input interface, receives data from the VQm Core to compute respiratory enthalpy.

VQm Core Module

The VQm Core is inserted in-line with the breathing circuit of the patient for high resolution measurements of the temperature and relative humidity of the respiratory gases. The VQm Core is single-patient use.